Orange, crimson, pink, red, purple, blue, and yellow are just a few of the random colors I’ve seen this morning throughout the airport. I’m sure if all of these colors were mixed together the outcome would be some sort of nasty brown, but what do all of these random colors have in common? Well they all stand for something, a school, football team, basketball team, cancer awareness, and various organizations. The common factor of each of these colors is the person wearing or displaying them. Each of these individuals are showing a since of pride while displaying these colors publicly. That’s one of the beauties of living in the United States. We have the freedom to choose what causes, schools or organizations we support.
GREEN! That’s the new color of the week! Wednesday March 9th is the second annual “Wear Green in Support of Agriculture Day”. Why not show support for one of the only industries in the nation that affects EVERYONE. Though not directly, the agriculture industry indirectly involves everyone in the world. Those directly involved are the ones that put food on our tables and clothes on our backs. This is not only a great way to support those who strive to provide a plentiful food supply, but also promote our industry and educate consumers of the importance of what the industry provides. The agriculture industry is the greenest in the world! Agrarians understand the importance in preserving the land and natural resources for generations to come. Without these resources the agriculture industry would be nonexistent.
This movement was started a year ago by two young agrarians, Rachel Erickson from the University of Wisconsin-River Falls and Barrett Smith from Kansas State University, via Facebook with hopes of this movement growing tremendously from last year’s numbers. Though we should strive to support and promote our industry every day, March 9th is a day to all work together as a whole to promote and educate. The agriculture industry is not just an industry; it’s a way of life.
Will you be wearing green on March 9th?
How else do you work to promote and educate consumers about our industry?